
This is an humourous Christchurch postcard dating from circa 1937, an era when the city was still in the waning clutches of the Prohibitionists and the Social Purity League. The wowsers were increasingly becoming the butt of humour from the more liberaly minded locals, as the quaintly class-conscious subject indicates.
The lower part of the image is a flap, behind which is a folding sequence of twelve Christchurch streetscapes by Arthur Bendigo Hurst (1880-1964), which can be dated to the early Spring of 1936.
From his Broma Studio at Napier, the former Nelson photographer and founding President of the New Zealand Institute of Professional Photography, regularly undertook commissions for the Tanner Brothers of Wellington, publisher's of the postcard. But Hurst is probably best remembered for his images of the 1931 Napier earthquake devastation.